Creating a Lasting Brand
Today, the Tyson® logo with its distinctive oval is recognized by millions of people around the world. The concept for our logo originated as a simple drawing. It has changed over the years as needed to more effectively market our products or to better reflect our company’s evolution. But the history of the Tyson name reaches back further than the oval – all the way back to the 1930s. Here’s a quick visual history of one of the most recognized consumer brands in the world.